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Taylor Swift Announces Second Scent Dubbed ‘Wonderstruck Enchanted’

Posted by Ricardo van Enck on June 29, 2012
Posted in: Taylor Swift. Tagged: big numbers, elizabeth arden, fragrance, gold, honcho, lightning, lori, love, marketing, momentum, perfume, potion, Taylor Swift, vibe.

Taylor Swift Announces Second Scent Dubbed 'Wonderstruck Enchanted'

She struck gold with her Wonderstruck perfume, and now Taylor Swift is hoping lightning will strike twice when she drops her new scent Wonderstruck Enchanted this fall.

The “Should’ve Said No” songstress told press that this time around she’s going for a ‘drunk on love’ vibe with her forthcoming potion.

“Wonderstruck Enchanted is the next chapter in the story of my Wonderstruck fragrance. Wonderstruck is about that moment when you instantly feel a connection to someone, but then there’s that feeling of being completely enamored — enchanted — when you know a little more about that someone and still feel that strong connection.”

Meanwhile, Elizabeth Arden marketing honcho Lori Mariano sees big numbers for the new scent. “Wonderstruck was such a huge success for us — we wanted to carry momentum forward.”

In its various forms, Wonderstruck Enchanted will range in price from $18 to $59.50.

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