Tapping yet another one of Tinseltown’s finest to rep their legendary brand, Kate Hudson has been named the face of Ann Taylor’s Spring 2012 campaign.

Clad in a nude-colored frock and pink belt, the “Almost Famous” actress looks quite comfortable in her new gig, which has her replacing Demi Moore, who fronted Ann Taylor’s super-popular 2011 collections.

Excited about the new endeavor, Kate told press, “As a young girl, I looked up to the sophisticated style of Ann Taylor, so it’s been very cool to see how the brand has evolved to meet the changing needs of modern women.”

Echoing Ms. Hudson’s sediment, senior vice president of marketing, Kristen Dykstra, noted, “Kate is a dynamic woman who truly embodies the new Ann Taylor. While she is most known as a beautiful and talented actress, she is also a devoted mother, daughter, sister and philanthropist who manages to do it all with a radiant smile, joie de vivre and effortless style.”